30 October 2025
Following our students’ input into the creative development of Persil’s Every stain should be part of the game advertising campaign earlier this year, Holly Hetherington, Global Marketing Manager at Unilever, returned to Woldingham recently to run another set of focus groups.
The successful campaign featured Arsenal Women’s Football Team and tackled the issue of girls dropping out of sports due to their periods. Holly caught up with the original group of students to review the ‘landing’ of this campaign, as well as to also to explore areas of development for a second campaign. She also met with a new group of students eager to give their creative input. All our students found the opportunity to gain insight into and influence the advertising campaign of a well-known household brand a hugely valuable and highly enjoyable experience.